How comment automation on Instagram and Facebook actually works, what Meta allows, and what the numbers look like when you run it.
The comment-to-DM funnel explained properly: why the public reply matters as much as the DM, how to pick a trigger word, what Meta allows, and what realistic response numbers look like.
Manychat restructured pricing on 2 March 2026. Here is how active contacts are counted, what a viral reel can cost in overage, who should stay, and what to check in a replacement.