How comment automation on Instagram and Facebook actually works, what Meta allows, and what the numbers look like when you run it.
Facebook comment to DM automation explained against the Instagram version: what is identical, what a page needs, how private replies differ, why groups are excluded, and running both at once.
The comment-to-DM funnel explained properly: why the public reply matters as much as the DM, how to pick a trigger word, what Meta allows, and what realistic response numbers look like.
Manychat restructured pricing on 2 March 2026. Here is how active contacts are counted, what a viral reel can cost in overage, who should stay, and what to check in a replacement.